The Power of an SEO Branding Strategy
Competing for a high-ranking position on Google’s SERP can be a challenge.
The digital ecosystem has changed. More than a billion websites now live online. This means that for nearly every business niche, multiple businesses will compete for the eyes and attention of prospects.
The fight for the top positions on the SERP becomes progressively tighter as an increasing number of brands become sophisticated in their online marketing efforts.
Don’t let your competitors get the jump!
Google stats: 60 percent of clicks will go to just the top three slots on the SERP, the outcome of this competition can have a dramatic impact on the success of the organization.
The Power of an SEO Branding Strategy
Branding not only helps with recognition, it can also boost your site rankings. Here is how it works.
Google uses a variety of factors to determine site rank. In the past, they have looked at inbound links to distinguish between brands.
Now, however, Google has shifted some of their focus away from inbound links and towards branded queries. By looking at the number of people actively searching for a brand, the search engine hopes to get a better idea of what users want to see and can use this insight to influence the order that the sites appear in the SERP. Therefore, brand mentions and SEO work together nicely.
Powerful ways to impact your branding
A strong branding strategy will incorporate your marketing efforts across all channels, including your logo, slogans, print material and messaging. Building this recognition requires providing customers with an outstanding user experience.
You want to connect with your prospects emotionally. They need to know that they can trust you to solve their pain points. Each time you solve a problem for your prospects, you help to build a stronger relationship with them and therefore a stronger brand.
Be Consistent and Persistent
Remember also the importance of consistency. Experts say, it can take 5-7 impressions before a prospect will even recognize your logo. That being the case, you need to be highly consistent so they can connect your organization to the different impressions they see online, TV and in print.
If your messaging, logo or even your service differs greatly from one experience to the next, they will be less likely to consider using your company. Consistency will help people make the connection, building a stronger brand.
Build a strong brand – focus on customer service and consistency in all your marketing efforts.
If you want to build strong brand recognition using the inbound methodology, you need to work on your SEO, content marketing, networking, social networks and other marketing efforts. Optimizing content gets more traffic and leads. Improving the social network performance builds higher engagement.
Are you Ready to Partner with the SERP Sniper?
Nurturing a strong brand will not only encourage engagement and loyalty, but it can also help increase your rankings on the SERPs.
If you want to learn more about creating a strong brand and boosting your site rankings by taking your marketing to the next level, contact SERP Sniper.
