Attention Houston Businesses! Dominate the Organic Search Results with Strategic Digital Marketing from SERP Sniper SEO Consulting.
Our Competitive Digital Analysis will give you the vital information you need to Improve your Online Footprint. Our experts will handle the On-page SEO and mundane day-to-day monitoring tasks necessary to differentiate your brand across the web.
Improve your visibility in the search results and social media.
How we do Strategic Digital Marketing
Step #1- Perform Competitive Digital Analysis.
Tracking your performance against your past self is only one part of the picture, knowing what your competitors are doing completes the benchmark.
For example; if your share of voice on social media suddenly drops and a competitor takes the top spot, it’s time to investigate. Either something is going wrong on your end or they’re trying something new. You need to find out either way. this is where a good “*listening engine” comes into play.
What’s in a Competitive Digital Analysis?
- Perform SEO keyword research to identify the top 10 sales-driving search terms and keywords in your market area and industry.
- Complete a competitive digital marketing analysis to see how you stack up against your top three competitors for those keyword terms.
- Establish your baseline for website code and structure, content, local visibility, and off-site citations.
- Compare it to your top three competitors to create an actionable, sales-driving plan.
- Create actionable revenue goals and corresponding SEO plans.
* Social Listening – Monitoring your competition and Industry Influencers to stay current with business trends. Knowing what your direct competitors are saying on social media is extremely important.
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Optimizing Website Content and On-page Code
Step #2 – Get an SEO Edge by Optimizing Website Content and On-page Code.
If you own a website, you can control the on page technical issues and the quality of your content. On page factors include technical set-up, the quality of your code, textual and visual content and user-friendliness of your site. To actually rank for your target keywords, your onpage SEO needs to be on point.
Here is a recent SERP Sniper Quick Study Guide post that will help.
Here is how we will optimize your website content and on page code;
- Install advanced Google Analytics and goal tracking.
- Make your website fast, secure (optional but recommended), and mobile friendly.
- Edit your website’s code and structure to be in-line with best SEO practices.*
- Edit and optimize your existing website pages for search visibility and creative content.
- Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers.
* Based on 10 – 15 page website.
Create New Website Content and Creatives
Step #3 – Create New Website Content and Creatives.
Writing a quality article or blog post that performs well in the SERP’s Isn’t an accident!
It takes conscious effort and planning for small businesses to break into Google’s first page. In order to get you there, we use a specialized group of tools. Pairing those tools together with your industry knowledge, we can design a rock solid content marketing strategy that includes;
- Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience.
- Create SEO-optimized creative content assets like infographics & videos. (optional)
- Optimize and create content for voice search and digital assistants. (optional)
Pro Tip – Analyse your competitors content.
Analyzing their content can help you determine what opportunities are available to outperform your competitors. On what types of content creation do your competitors focus? Do they publish Case Studies or industry whitepapers? How do they highlight and/or promote their premium content?
Different types of content:
- Blog posts
- Feature articles
- Free ebooks
Premium content might include;
- Whitepapers
- Case studies
- Buyer guides
Content that is easy to promote on social media would be
- Webinars
- Podcasts
- Videos
- Slides/Power point presentations
Don’t forget old school stuff;
- Press releases
- Local & National News
- Community outreach
Optimize and Create Local Citations
Step #4 – Optimize and Create Local Citations.
What is a Citation – A citation is a mention of your business name with other pieces of business information, such as your phone number, address, website, email, or a combination of the four.
Citations are important for ranking in Google’s local search results (Local Seo), so the more of them you have from quality sources, the better your business is likely to rank.
Here is how our SEO Edge Service team will optimize your local citations;
- Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List, and more, including industry-specific directories.
- Optimize your company’s Google My Business page for proper NAP (your name, business address and phone number) service area, maps listing, and business hours.
- Optimize your company’s Facebook page for local SEO best practices.
- Manage, and monitor local citation and backlink opportunities to build authority.
Strategic Digital Marketing - Measurement and Reporting
Step #5 – Measurement and Analytics Reporting.
Monthly Analytics Reporting – These reports will supply you with all the information needed to track, analysis and execute the perfect SEO strategy.
- Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your SEO campaigns.
- Provide reports and analyze tracked incoming phone calls. (call tracking optional but recommended)
- Monitor analytics daily to watch for anomalies, hacks, penalties, or other sales-damaging events.
Track and Tweak Your SEO Campaign
Our Competitive Digital Analysis reporting includes Organic search information from ALL THREE major Search Engines.
- Monitor your keyword rankings, organic traffic, calls, and landing pages.
- Monitor the keywords rankings of your top three competitors.
- Set-up Social Media Listening Engine to monitor keyword and search trends in your industry.
- Continually optimize and pivot your campaign for better performance.
Search optimization (SEO) is the process of optimizing and promoting a website for high rankings in the search engines.
Focusing on Local Search Optimization makes it possible to bring in highly targeted traffic and experience a favorable conversion rate. Remember, SEO is an ongoing process that takes time to see and measure the results.
Our Strategic Digital Marketing will help you get a high ranking in Google, Yahoo and Bing, for your selected search terms.
Get an SEO Edge with our search engine optimization services!
We will improve your rankings in the main search engines. Remember, some on page SEO work and local citations will show ranking results almost instantly. But, you should plan on 6 – 18 months of continual tweaking for your keyword targeted SEO campaign to show a marked and measurable ROI.
